Virgin Active Italy

< Cross Platform Mobile Development >

Virgin Active Italy

Project Duration

05/2024 to Current

Client

Virgin Active

Mobile Development

Virgin Active: Enhancing the Italian Fitness Experience

Virgin Active is a leading global fitness brand renowned for creating world-class health clubs and digital fitness solutions that inspire people to live healthier, happier lives. With a strong commitment to delivering exceptional member experiences, Virgin Active continually pushes boundaries by integrating cutting-edge technology and customer-centric features into their fitness ecosystem.

Problem/Goal

Virgin Active Italy sought to elevate the member experience by enhancing their existing app. Their primary goals were to increase member engagement, improve the overall user experience, and streamline operational processes. Specifically, they aimed to provide a more personalized and localized experience for their Italian clientele.

Solution

We inherited the existing Virgin Active Italy codebase and elevated it into a dynamic, fully integrated digital fitness companion. Fullstack meticulously analyzed the app's framework, seamlessly blending new functionality into the inherited codebase. Our design team ensured that every new feature aligned with Virgin Active's global brand aesthetic while adding a uniquely Italian flavor. Through collaborative expertise in development, design, and user experience, we created an app that not only met Virgin Active’s high standards but exceeded member expectations.

Features

Tailored Programs: Members can take a personalized fitness questionnaire to discover workout programs tailored to their goals. Workouts are intelligently organized into exercises with progress tracking to ensure users can pause and resume without losing momentum.
Advanced Filters: We empowered users to fully customize their app experience by filtering options such as club, time, class type, and more, with the ability to save unlimited filter combinations for quick access.
Body Check Integration: Members can seamlessly book body check appointments at their preferred studios, with results displayed directly in the app for ongoing health monitoring.
Find a Workout Carousel: Building on the inherited code, we enhanced the ‘My Trainer’ tab with an intuitive carousel of curated workout videos, giving loyalty members easy access to diverse fitness routines.

Tech Stack

Kotlin Multiplatform App
Azure API Management Service (APIM) API Middleware layer
- Centralises several external APIs

Results

The Virgin Active Italy app quickly became a success, resonating with Italian members and driving high levels of engagement. Within just two days of launching, the app recorded over 40,000 loyalty member enrollments, showcasing its appeal and functionality.

By delivering customized features and a user-friendly interface, we successfully elevated the app to meet the specific needs of the Italian market.

We observed a significant increase in app usage and member engagement following the implementation of these new features.
The seamless integration of body check bookings and results streamlines the user journey, making it easier to manage their fitness journey.
Our UI design ensured a seamless integration with the existing Virgin Active brand, providing a cohesive experience across all platforms.
By leveraging the existing codebase, we delivered a high-quality product efficiently, saving Virgin Active valuable time and resources.

This project highlights Fullstack’s commitment to creating impactful solutions that seamlessly combine technology, user experience, and localized relevance.