Virgin Active Italy

< Cross Platform Mobile Development >

Virgin Active Italy

Project Duration

05/2024 to Current

Client

Virgin Active

Mobile Development

Virgin Active: Enhancing the Italian Fitness Experience

Virgin Active is a leading global fitness brand renowned for creating world-class health clubs and digital fitness solutions that inspire people to live healthier, happier lives. With a strong commitment to delivering exceptional member experiences, Virgin Active continually pushes boundaries by integrating cutting-edge technology and customer-centric features into their fitness ecosystem.

Problem/Goal

Virgin Active Italy sought to modernize their existing mobile app to deliver a more engaging, personalized experience tailored to their local market. Our goal was to help them improve user experience, drive stronger member engagement, and ensure the app aligned with the Global Virgin Active app standards, without losing local relevance.

Solution

Starting with an inherited codebase, we engineered a fully refreshed mobile experience. Our team restructured the app to align with Virgin Active’s global app architecture while incorporating localized enhancements like the ‘MyTrainer’ feature.

We collaborated closely across development, design, and UX to ensure that every update felt intuitive and on-brand. From performance optimization to seamless feature integration, we crafted a high-quality product that met the client’s strategic goals and exceeded member expectations.

Features

Tailored Programs: Members can take a personalized fitness questionnaire to discover workout programs tailored to their goals. Workouts are intelligently organized into exercises with progress tracking to ensure users can pause and resume without losing momentum.
Advanced Filters: We empowered users to fully customize their app experience by filtering options such as club, time, class type, and more, with the ability to save unlimited filter combinations for quick access.
Body Check Integration: Members can seamlessly book body check appointments at their preferred studios, with results displayed directly in the app for ongoing health monitoring.
Find a Workout Carousel: Building on the inherited code, we enhanced the ‘My Trainer’ tab with an intuitive carousel of curated workout videos, giving loyalty members easy access to diverse fitness routines.

Tech Stack

Kotlin Multiplatform App
Azure API Management Service (APIM) API Middleware layer
- Centralises several external APIs

Results

The launch of the revamped Virgin Active Italy app was a resounding success, both in engagement and adoption:

In the first 2 days, we saw over 60,000 loyalty enrolments, highlighting strong interest in the upgraded platform
Within 3 days, over 4,500 MyTrainer programs had been created
In the first 10 days, enrolments surpassed 100,000, showing clear traction in the Italian market

By rebuilding the app from the ground up, we delivered a platform that matched Virgin Active’s global strategy while giving Italian users a tailored, elevated experience. This project reflects our commitment to building future-ready digital products that blend strategy, user experience, and robust technical execution.