Expandly

Expandly is a one-stop-shop for businesses looking to expand their ecommerce brand overseas; through a single SaaS platform where they can easily manage their tax, VAT, compliance, marketplace management, 3PL logistics and shipping, orders, stock and inventory – all in one central hub. 

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Problem/Goal 

Customer-centricity is a guiding principle at Expandly. And with the ecommerce space being as fluid as it is, maintaining a sensitivity to and exceeding customer expectations   is an ongoing pursuit. Thus, Expandly’s goal was clear: migrate from Expandly 1.0 to 2.0 to deliver a faster, more scalable, and user-friendly platform with innovative features that could facilitate and enhance their offerings. The challenge lay in achieving this without disrupting existing operations or compromising the trust of their customers. 

Solution

Full Stack has partnered with Expandly to deliver Expandly 2.0, transforming the platform into a cutting-edge SaaS solution to support modern ecommerce. Extensive analysis, planning and collaborative iteration enabled the launch of Expandly 2.0 in May of 2024. The live product is a hybrid of technologically upgraded Explandy 2.0 pages and pre-existing, I-framed Expandly 1.0 pages, which is the embodiment of a migration strategy predicated on minimising downtime and business operations disruption and maintaining data integrity. More than a migration, the live Expandly 2.0 product is replete with new features and refurbishments. Among these are the following flagship features: 

• The new portal dashboard that provides a summarised view of the user’s Sales performance over time with a summary of the user’s top-selling products and displays notices pertinent to the user. 
•  The Golden Ticket - an interactive map on the dashboard which shows those regions which the user has already expanded into and those which are still available for the user to expand into in a few clicks. 
• Redesigned Product and VAT compliance workflows and interfaces 
• Refurbished features which facilitate inventory management, sales order management, currency conversion, navigation of local regulations and third-party logistics (3PL) warehousing solutions. 

The result thus far? A seamless transition to a one-stop portal that centralises and simplifies all the complex and peculiar administrative and compliance processes inherent in the process of expanding one’s sales in new countries such that the user can unlock these new countries in a matter of clicks. 

Features

Expandly 2.0 introduced several innovative features, including: 

• AI-powered translations for product titles, descriptions, and Amazon bullet points to simplify global expansion. 
• Real-time inventory synchronization to prevent overselling and enhance stock accuracy. 
• Centralized order management for easy tracking and fulfilment. 
• Dashboard enhancements, including the Golden Ticket proposition, additional sorting options, weekly and custom stats, and percentage comparisons for performance tracking. 
• Basket & Quote System for consolidating service purchases and storing future purchase quotes. 
• In-portal VAT registration documentation management. 
• Night Mode to personalize the platform experience for users. 

Tech Stack

• Angular web app ( with Nx monorepo tooling )
• C# / .NET 8 API Layer
• AZURE MS SQL Hosted Database
• Services hosted on MS Azure